We began at 10. Today we color corrected all the footage, checked the audio throughout the sequence, discussed what quotes to use and animated them to go over footage, and also animated the Leeds College of Art – Grotto Logo
Editing day 3
We began at 10am.
We continued editing until we had a critique with David at 11:30. To elaborate on my notes, David wanted to see more footage of audience, hopefully showing the diversity of Bradford. He saw a lot of preparation of Grotto, but very little of the outcome – the audience, their responses, the student work etc. He wanted to see more students work, for example images from the Dark Wit section. Then he gave us his opinion on specific bits of the sequence such as cutting to a footage of students smiling at the camera on the word “experience” of Marianne’s speech. “Viewers start believing what she says when you match it to the correct visuals”. He also suggested that we could have a second song/soundtrack to help the video transition from the preparation (cleaning, working, making, painting) to the outcome.
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After the critique, we came to the point where we were struggling to decide which bit of Marianne’s speech to start the video with. We finally came to asking ourselves two questions : Is the video about Grotto the event, or is the video about Viscom making the event Grotto? After another brief meeting with David at the office, we began re-listening all the tracks for the strongest or most captivating statement by Marianne to use as a hook at the beginning of the video. In the end we decided with “People weren’t expecting what they found when they walked into the space, I think it was a nice surprise for everyone”
We continued editing and had a second crit on the same day with David at 16:00. Again, a explanation of my notes : We him a clip of a quote by Marianne from the newspaper article, “It really questions the meaning of Christmas”,which was a text animated slightly over a black background. He liked the idea of a quote but he didn’t like that it was a quote by Marianne. Then he suggested that we use quotes from the audience, which did not have to be their exact words, as long as we do not attribute it to an individual. For example, it could be something an audience told us on the day, or it could be something that we overheard from a conversation, so on. To “represent an observed reality in a form of a quote” as a narrative technique. We continued discussing on the topic and showed him some of the audience responses Marianne mentioned in the recordings. “Interesting how a real quote can sound fake, and a manufactured ones sound better”. Potential quotes to include are : “Very thought provoking” , “Really powerful work, made me quote emotional”, “I loved it, I’m coming back with my friends”
He also suggested that we could place the quotes over a blurred footage, to make it look “more cinematic and less clinical”. Perhaps footage of audience speaking to one another if possible. He also reminded us to credit ReBooted, Marianne as project coordinator and all the students at the end of the video. Things to include were:
Beginning of video : Grotto Logo – “A Unique Browsing Experience in Bradford”
End of video : Viscom Logo – “Grotto was a production by BA(Hons) Visual Communication” (2016) – Leeds College of Art – Student Team – Project Coordinator – with thanks to East Street Arts & Rebooted for providing the venue for Grotto
Before he left he came back in one last time to suggest that maybe we could include a brief version of Marianne’s speech on what the students have gain at the end of the video. He told us about the likely audience for this video, who were the people visiting the college website, people who could potentially work with Viscom in the future, potential applicants or current students to see what Viscom has done and what they could expect from the course, and why his suggestion would make sense.
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We continued editing, and found a second song and added it to
Here is an unfinished export from this point.
Editing day 2
We began at 10am again.
We showed Matt our film, and he helped correct us on the timing of our cutting of the footage. He told us a lot about the tempo of video, how the cutting of the visuals should match the pace of the audio, for example, transitioning from one clip to another at the beginning of a sentence narrated by the speaker, or on the beat of the music.
This changed parts of the sequence, and it made me realize that before then, we were mainly cutting the footage to match the words and meanings in the speech, hence having the tendency to overcrowd an elaborate or descriptive part of Marianne’s speech. So we continued editing and making adjustments, now with the influence of Matt’s advice, and I think the edit did seem flow with a better rhythm after then.
Later he also advised us have separate roles in the edit, that doing everything together would waste a lot of time.
Editing day 1
Ruta, Katie and I came back to college after it reopened, and together we watched the editing Molly has done so far for the video. There were a few problems with it, the main one being that she used a Coldplay song as the main track which of course was not copyright free.
We began editing by first listening to all of Marianne’s speech, picking out key points and summarising it. Then we had a critique with Marianne and David, but after a short discussion we decided that they should come back to critique us on Friday(6th) instead.
From word doc. :
Track 12 : The event did respond to the context a Christmas period – respond to shoppers-alternative Christmas event-set up a grotto inspired environment– 3 sections: innocent joy – enchanted woodland, playful encounters- community based work, dark wit-clinical presentation of work maybe satirical meanings- In conclusion, not really a Christmas event but it responded to the social context of Christmas
Track 11 : Were the work for sale? No, we transformed it into something of an experience, no pressure to buy anything- experienced on audiences own terms – relaxed, laid back, open to interpretation
Track 10 : HOW DID YOU FIND THE SPACE – East street arts description, many unused space due to redevelopment of the city —Boots – Rebooted – Space was meaningful, disused street, left abandoned – it had a real purpose and real meaning to people walking by
Track 9 ; HOW DOES THE WORK FIT BRADFORD – work before in space felt different —in space installed gave a very different perspective – the way it put together gave a narrative — FITS really well, issued discuss very pertinent to Bradford – way they were discussed respectful of people – took it really well, read it, understood it — feedback from public : How thoughtful, balanced the work was – questioning Christmas but not in a negative way – One guy who was homeless moved by Daniela’s work : very subtle, wasn’t offensive—- Graham said it was VISUALLY STUNNING – Loraine broke down into tears seeing the transformation – NICE surprise for people who came – MOST DIVERSE audience ever worked with Viscom –
Track 08 – Students responded well, tight schedule, Student did very good in short time — Students work EXTREMELY HARD, Raise the bar—- Real Deadline—-Live events are stressful: Good experience.
Track 07 – :LIVE project important aspect of Viscom – How students engage with REAL people – get a reaction — Tjis situation had very diverse audience – Different backgrounds, beliefs
Track 06 – WHAT SKILLS DID THE STUDENTS GAIN – collaborative project, softer skills, communication- listening, understanding, equal contribution — OTHER SKILLS – running an event- planning, how audience can engage with work – seeing live audience , live reaction—
Track 05 – Because it was live, Students took it seriously , high standard.—-DESCRIBE THE PROJECT : Developing ideas processes and outcomes together, first part students develop concept, second part building the space
Track 04 – Students had to think about Christmas as a SOCIAL PHENOMENON, how people spend and celebrate Christmas very differently–Talking about the space
Track 03 – Alternative Christmas theme ; Diverse audience ; had to be thoughtful ;
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After this we reviewed all the shots together, collecting ideas of what footage should go over which part of the speech etc. We made a list of the shots we will potentially use and gave them each a small description to make the editing easier. We also stitched up all the timelapse images.
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