I was trying to find out what production techniques professionals use to shoot promotional videos besides the obvious and basic techniques that I’ve used for the Bramley Baths video. I found this video of the behind the scenes of a corporate promotional shoot, in which the video team uses a wide range of techniques to create a “dynamic, energetic segment”.
<p><a href=”https://vimeo.com/60777705″>The Making of A Corporate Promotional Video</a> from <a href=”https://vimeo.com/wilkinsonvisual”>Wilkinson Visual</a> on <a href=”https://vimeo.com”>Vimeo</a>.</p>
He creates hyperlapses/timelapses of the client company assembling a product, something which takes a long time. A timelapse is the perfect solution as it compresses the process down into just a few seconds.
“A subtle camera movement adds another level of interest”
He uses a camera slider and a motorized dolly to create motion time-lapses/hyperlapses to capture the assembling processes. With the right angle and lighting( in the video he shoots from above the assembler of the product), he is able to turn something I thought was boring into an engaging and fascinating series of actions.
He also utilizes a steady cam to shoot what would normally be shot statically, for example staff speaking to client on the phone, or staff repairing a product, to add an element of motion into his shots.
“By itself it may seem arbritrary, but in a edit where maintaining the viewers interest is of paramount importance”
Dynamic shots such as these carry energy and gains the audiences attention, while also enabling the camera the capture and show more surrounding space and environment, placing the subject in context.
He also uses the camera sliders for real time shots to eliminate handheld shake, creating really smooth sequences which are pleasant to the eye.
Finally, he ends with the tip of “Adding a movement to your camera shot should be a choice…There should be a reason to the motion, and be careful of not overusing this techniques too often in the same video”
Seeing that we have both the camera slider and a steady cam in the college, I definitely plan to use them for this upcoming video. I do not think that we have a motorized dolly but I should be able to manually move the camera along to create a hyperlapse as I have done so for my final piece last year.
zenkhyeooi 