I came across Eventbrite’s blog on ‘6 Great Examples of Organisers Using Video to Promote Events’, in which the author talks about 6 different types of videos used by organizers and their individual effects. The first and only example I was able to take from for this project, is the ‘The glossy promotional video’ example. It first outlines the purpose and usefulness and such videos, which is that “It can serve as a reminder of a great day for attendees and help attract new delegates and speakers for next time.”
Link : https://www.eventbrite.co.uk/blog/6-great-examples-of-organisers-using-video-to-promote-events-ds00/
The example video that they used is a promotional video for Leadercast 2014, a global leadership conference. I must say, it is one of the best promotional videos I have ever watched. Having no relevance to me, I genuinely felt as though I wanted to be part of the event.
<p><a href=”https://vimeo.com/98751470″>Leadercast 2014 Event Recap (Short)</a> from <a href=”https://vimeo.com/leadercast”>Leadercast</a> on <a href=”https://vimeo.com”>Vimeo</a>.</p>
“Well-chosen soundbites from the keynote speeches played over the top of footage from the day enables anyone thinking of attending to gain a good understanding of what to expect in just a few minutes. The use of music, time-lapse footage and slow motion all help to add interest and make this really inspiring viewing. Who wouldn’t want to be part of this event after watching this”
Besides what’s mentioned above, what also caught my attention was the use of graphics to illustrate certain points and to imprint names of speakers or countries into the viewers memory such as :-
Also, I really appreciate use of many beautiful and cinematic shots to complement the ideas being conveyed, or simply to retain the viewers interest and attention.
zenkhyeooi 